About HELWA 

HELWA means 'beautiful' in Arabic — a reflection of personal memories and shared roots, inspired by the cultures closest to our hearts.

HELWA was founded in 2024 by a 25-year-old with a love for gold jewellery and a suitcase full of memories. Each holiday, a new gold piece marked the moment, slowly forming a collection that felt personal, timeless, and beautifully her. HELWA was born from that idea: jewellery that captures a feeling and tells your story.

Based in the UK, HELWA creates high-quality, gold-plated jewellery designed to elevate everyday style — without the luxury price tag. Our pieces are crafted from durable, hypoallergenic stainless steel that’s resistant to rust, oxidation, and tarnish. So you can wear them daily, and love them for years.

We believe accessories should be the finishing touch that makes the look — not just complements it. That’s why we design jewellery that’s minimalist yet distinctive, easy to wear, and hard to forget.

From bestsellers like the Croissant Ring to our Design Your Own charm collection, HELWA is about thoughtful details, personal expression, and feeling beautiful in your own skin.

And for peace of mind? Every piece is backed by our 100-day guarantee.